For that Rugged Look
http://www.theaustralian.news.com.au/story/0,20867,19364647-2702,00.html
Bison, or the American buffalo, is in many ways a wonderful animal. The meat can be excellent (though, at times it can also be somewhat tough) and the furs can be quite nice.
A bison’s coat can be an excellent material for a rug or the skin can be used as a rug itself. It is way nicer than a cow skin and much better for the ecosystem than one of those big cat skins. You can even tell your friends that it was about to trample a mountain lion, which you saved by killing the buffalo with your bare hands.